Framed Memories

50 years of museum history

Five decades of museum history – captured in photographs, objects, buildings and personal memories. The exhibition “Framed memories” invites visitors to trace the development of the museum from its beginnings in 1976 to the present day.

The history of the museum begins in 1976 with Hans Grießmair. What started with the collection and preservation of the first objects developed over the following years into an important museum dedicated to the rural culture and way of life of South Tyrol. In 1980, the museum opened its doors to the public for the first time.

The historic Mair am Hof estate forms the starting point. Until 1984, it housed the School of Agriculture and Home Economics. After the school moved to newly constructed buildings, extensive restoration work began on the site. Existing buildings and walls were repaired, creating the conditions for their new use.

At the same time, the collection continued to grow. From the first objects collected, an impressive collection of more than 65,000 objects has developed over the course of five decades. Each individual piece represents a part of everyday, working and cultural history and helps to make past ways of life visible and understandable.

A special chapter in the museum’s history is connected with the historic farmsteads that were brought to Dietenheim from different parts of South Tyrol. The Höfeler from the Ahrntal Valley, the Kleinfornella from the Gadertal Valley and the barn of the Ursch farm from Mölten were carefully dismantled, documented, transported by truck and rebuilt on the museum grounds. In this way, a unique ensemble of historic buildings was created, preserving rural architecture and ways of life from times past.

The history of the museum, however, has also been marked by difficult moments. During the night of 2 December 1982, a fire destroyed the barn of the Ursch farm from Schlaneid and the Kleinfornella farm. Numerous firefighters from the surrounding area were called to the scene and attempted to save the buildings and their contents. In the end, only ruins remained. The photographs from that night recall one of the most dramatic moments in the history of the museum, which was still in its early years at the time.

Despite this serious setback, the museum continued to develop. Over the years, numerous additional areas were added: the apiary, the flax-breaking hut, the Venetian sawmill, the Chapel of the Fourteen Holy Helpers and various stations illustrating crafts, agriculture and everyday life. Landscape features such as the pond and the mill valley also became important parts of the museum.

Alongside collecting and preserving, scholarly work has become increasingly important. The museum documents, researches and publishes its collections. Since 2009, the publication series “Beiträge zur Volkskultur/Contributi di cultura popolare” has been published regularly. Research projects help to deepen knowledge about the objects and to pass it on to future generations.

The numerous temporary exhibitions are also a reflection of this development. They explore a wide variety of subjects. Each exhibition offers a new perspective on the collection and on the stories of the people behind the objects.

At the heart of all these developments are people. Staff members, associations, organisations and numerous volunteers have supported and shaped the museum over the decades. The connection with the village of Dietenheim is particularly close. The volunteer fire brigade supports the museum during events, exercises and celebrations and also contributes its expertise to fire prevention and safety.

Since 1986, the Day of Folk Music has also been held regularly in cooperation with the Südtiroler Volksmusikkreis, the Aufhofen/Dietenheim Music Band and the Heimatpflegeverband Südtirol. Music, singing and dancing transform the museum into a lively place of encounter and exchange.

A museum, however, does not live by its collections and buildings alone. It lives through the people who visit it, use it and help shape it. For children in particular, the museum is a place of discovery where history can be experienced with all the senses – through playing, observing and trying things out.

The display panels under the title “Framed Memories” tell stories of new beginnings and change, loss and renewal, collecting and research, shared work and the joy of preserving.

Every photograph captures a special moment. Every object tells its own story. Together, they create a picture of five decades in which the museum has grown and changed while preserving its most important mission: to keep the past alive and pass it on to the future.

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Blog post curiosity

Room service at the museum?

Yes, it exists. With freshly made beds, each year the eleven bedrooms of the Folklore Museum start into the new museum season. In spring, the cleaning staff take straw sacks, mattresses, under-blankets, top blankets, and pillows out of their winter storage to air them. The beds, cribs, and cradles are prepared with sheet sets and covers and equipped with bed warmers, bedpans, and chamber pots. This way, they can be presented to visitors.

In total, 27 pillows and 22 feather duvets must be covered, along with 19 bottom sheets and 13 top sheets, some of which are richly embroidered. Of course, everything is freshly washed and ironed!

Text: Irene Sapelza
Photo: Hermann Maria Gasser

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Blog post „whispering – rumours – shouting. Taverns and the Peasants' War 1525“

Peasants’ War 1525 in Tyrol – Rebellion, actors and memory

16th September 2025

After the years of plague, the population began to grow again, but economic hardship and new obligations worsened the situation. In particular, forced labor (corvée) and administrative changes fueled growing unrest in the countryside.

From 1516, resistance against the authorities began to form in the Eisack Valley and Puster Valley. In 1524, news of peasant uprisings in southwestern Germany reached Tyrol and triggered a rebellion there as well.

On May 9, 1525, Peter Passler was released from prison, and Michael Gaismair was elected leader. Neustift Monastery was attacked, and administrative documents were deliberately destroyed – a direct assault on the power of the landed nobility.

Despite initial successes, the uprising was brutally suppressed by princely mercenaries. By October 1525, the old order had been restored.

What did a tavern look like around 1525?

The special exhibition features a reconstructed tavern room with the original ceiling paneling from an inn in Kurtinig (South Tyrolean Unterland).

It serves as the backdrop for the actors and social groups of the time – reconstructed based on historical sources.

Special exhibition „whispering – rumours – shouting. Taverns and the Peasants' War 1525“

in collaboration with the City Archive of Bruneck

10th May – 9th November 2025

extended until 30th June 2026

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Blog post „whispering – rumours – shouting. Taverns and the Peasants' War 1525“

Daily Life and Social Connections
17th July 2025

In the early 16th century, the tavern was more than just a place to eat and drink – it was a social hub. Locals, travelers, and merchants met here to exchange news and opinions. The innkeeper and innkeeper’s wife cared for guests from all social classes, making the tavern a space where social boundaries were temporarily flexible.

Meals were mostly eaten with a spoon and knife, as forks were still rare. Facts, half-truths, rumors, and deliberate misinformation circulated freely. Pamphlets were read aloud and explained with illustrations, giving even those who could not read access to political and religious ideas.

The tavern was thus an early site of public opinion and a hub of information exchange.

Special exhibition „whispering – rumours – shouting. Taverns and the Peasants' War 1525“

in collaboration with the City Archive of Bruneck

10th May – 9th November 2025

extended until 30th June 2026

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Blog post „whispering – rumours – shouting. Taverns and the Peasants' War 1525“

Europe around 1500 – Upheaval, crisis, and new ideas
9th May 2025

Around 1500, Europe experienced profound changes. Voyages of discovery expanded the worldview, while the invention of the printing press accelerated the spread of knowledge and ideas.

At the same time, social and economic problems worsened: inflation, crop failures, and rising taxes weighed heavily on the rural population.

The Church held great political and economic influence. Abuses, concentration of power, and calls for reform fueled growing criticism. New religious movements, such as the Reformation, increasingly gained followers.

Europe was in a transitional phase between the Middle Ages and the Early Modern period – marked by hope, uncertainty, and conflict.

Special exhibition „whispering – rumours – shouting. Taverns and the Peasants' War 1525“

in collaboration with the City Archive of Bruneck

10th May – 9th November 2025

extended until 30th June 2026

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